VERNON HILLS, IL – Coatings manufacturer Rust-Oleum is partnering with Bright Pink, a national organization with a mission to help prevent breast cancer, to raise awareness during the month of October. During October, Rust-Oleum is working to empower individuals to “Paint It Pink” to raise awareness for breast cancer. For every item painted pink and shared on social media using the hashtag #PaintItPink, Rust-Oleum will donate $10 up to $5,000 through its Rust-Oleum Cares program to Bright Pink.

Rust-Oleum is dedicated to giving back to the community through its Rust-Oleum Cares program. For more than a decade, the company has been supporting organizations, causes and activities that strengthen education, promote wellness and serve the needs of others through its Rust-Oleum Cares program. Bright Pink’s innovative programs equip, educate and empower young women to be proactive by reducing their risk for breast and ovarian cancer, or detecting these diseases at early, non-life-threatening stages.

“At Rust-Oleum we are dedicated to giving back to organizations that aim to educate and empower individuals,” said Steve Gillmann Vice President of Human Resources and Administration for Rust-Oleum. “Our Paint It Pink campaign gives us the opportunity to increase awareness for the disease and show our support as an organization.”  

Rust-Oleum held a kick-off event for #PaintItPink at its headquarters on September 30.