Blue is everywhere and universally loved. Ask people their favorite color and chances are they’ll pick blue (though men tend to prefer it more than women. No, it's not obvious – blue was considered softer and more suited to girls until around World War II and some parents were still dressing Junior in pink as late as the 1980s.) Experts who study color psychology tell us blue signifies openness and tranquility, stability and confidence, intelligence and faith. It’s part of our language, symbolically and emotionally.
In the business world, blue says: Trust me. Respect me. You can believe in what I’m offering you. It’s the most commonly used color for corporate identity. Think Ford, Disney, IBM, HBO and Facebook. It conveys authority without seeming threatening. The deeper the blue, the greater the clout. Wear that dark blue business suit when you want to land a job or secure a raise. But be careful driving home: Sorry officer, I didn’t realize I was speeding.