In a report by Stratview Research, the cool roof reflective coatings market was valued at USD 2.0 billion in 2023 and is projected to reach USD 2.4 billion by 2030, reflecting a compound annual growth rate of 4.1%.

Cool roof coatings are engineered to reflect sunlight, absorb less heat than traditional roofing and improve energy efficiency. Applied as a liquid layer and cured to a durable surface, they help lower roof temperatures, reduce cooling costs and enhance indoor comfort. They are used across residential, commercial and industrial buildings and are commonly formulated with acrylic, silicone and elastomeric compounds for high reflectivity and UV resistance.

The study notes that cool roof coatings provide an eco-friendly, lightweight alternative to traditional roofing materials and can be applied to concrete, metal, asphalt and membrane roofs for both new construction and retrofits.

Rising energy-efficiency goals, sustainable construction practices and adoption of green building certifications are key drivers. Urbanization and heat-mitigation priorities continue to position reflective coatings as a core element of modern building strategies.

Asia-Pacific is expected to be the fastest-growing region, while North America remains the largest market through the forecast period.

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