Henkel has appointed Steve Ritchie as marketing director of its North American Automotive division. In his new role, Ritchie will lead the marketing team in providing strategic and operational direction for growth and financial returns in the automotive industry.

In his 11-year career with Henkel, Ritchie has held management roles in Henkel’s marketing and market development divisions. For the past four years, he served as marketing development manager in the automotive assembly segment, responsible for identifying and implementing strategies and new applicable technologies for sustainable growth in the automotive assembly business. Previously, Ritchie worked in sales for seven years. He holds a bachelor of science degree in chemistry from Saginaw Valley State University in University Center, Mich.

Henkel’s website is at www.automotive.henkel.com.