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Brand Awareness
OUR EMAGAZINE
WHY PCI?
12,666
Total Magazine Circulation***
PCI has developed a diverse portfolio of solutions that will allow you, our advertisers, to create a comprehensive and integrated plan that matches your overall marketing strategy. Developing an effective marketing strategy starts with establishing your key objectives and goals. Then we can offer solutions to help you achieve those goals. Whether your focus is on brand awareness, lead generation, new product introduction or thought leadership, PCI has a broad spectrum of products that will fit your focus. To help build your plan, our 2020 Media Planner shows you where these elements fall across this spectrum so you can build a powerful and effective marketing plan.
PCI reaches R&D personnel, chemists and formulators – the very people you want to reach with your advertising efforts. PCI is the ONLY BPA-audited publication in the industry! BPA Worldwide is an independent, not-for-profit organization that verifies the audience data of business media: online and social. In other words, PCI uses an audit to assure you that our audience claims are correct. Coatings World’s last released audit report was for June 2019.
AUDIENCE
PUBLICATION AD SIZES
EMAGAZINE SPONSORSHIPS
Put your brand front and center with an eMagazine Sponsorship as our dedicated readers access our interactive and modern eMagazine. Readers can easily scroll through the issue to view and interact with articles and ads on any device. Finally, our intuitive digital platform tracks ad impressions and click-metrics in order to provide insight into how your advertisement is performing.
Increase your impact with these packages that allow you to take full advantage of our eMagazine capabilities.
FULL SPONSORSHIP
(Limit one sponsor per issue.)
PACKAGE INCLUDES:
- Full page style ad that appears over the cover. If minimized, a “Sponsored By:” callout remains on the cover that can be expanded.
- Mention with logo in eMagazine Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
INTERSTITIAL SPONSORSHIP
(Limit three sponsors per issue.)
Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens.
HIGH IMPACT DISPLAY ADS
(Limit three per issue.)
Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad.
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)
Video will run as a stand-alone within the eMagazine on both desktop and mobile.
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PCI MARKET EXCLUSIVES
PCI China
Reach customers in China with our China Edition, published 9 times a year and reaching 18,000 coatings manufacturers in China. Our China office translates all ads and articles free of charge.
PCI Special Issues of 2021
July: Global Top 10 and PCI 25
October: Distributor Profiles
November: Emerging Technologies
Special 13th Issue: Coatings Supplier Handbook
Include an ad and profile in our annual Coatings Supplier Handbook (CSH). Receive a ½-page profile with a ½-page ad, or a full-page profile with a full page ad. Each CSH profile is also featured as a Supplier of the Week in PCI’s Insider News eNewsletter.
PCI Directories
Buyers’ Guide: Published in the December issue and online at www.pcimag.com/buyersguide. If you are a supplier to the coatings industry, you should list your products/services in this comprehensive guide used by coatings manufacturers every day.
Additives Directory: Published in the May issue. If you supply additives, you should list in the directory section of this targeted additives issue that is sure to connect you to your decision makers.
China Buyers’ Guide: Published in the July China issue. Your fully translated listing will appear in PCI’s July China Buyers’ Guide.
Equipment Guide: Published in the July issue. If you supply equipment, you should list in the directory section of this targeted equipment issue that is sure to connect you to your decision makers.
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WEBSITE ADVERTISING
51,449
Average Monthly Unique Website Visitors***
Online Display Ads are an effective way to create clicks to your website. PCI aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of PCI's websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Website Ad Sizes
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| Billboard) | 970 x 250) | 728 x 90) | 320 x 50) |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
TOPIC SPONSORSHIPS
A topic sponsorship on PCImag.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
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ONLINE RETARGETING
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting PCImag.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert PCI's browsing customers into visitors to your website!
Purchase online display ads on PCImag.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
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eNEWSLETTERS
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, the PCI Weekly Insider News and the PCI Daily Show eNewsletter are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
PCI Weekly Insider News
PCI’s weekly Insider News eNewsletter covers the most current industry and company news for both coatings suppliers and manufacturers, as well as new product updates. Advertise your company in this anticipated information source. Insider News is delivered to an average of 9,071* recipients.
PCI Daily Show eNewsletter
Daily Show eNewsletters cover all of the latest technology showcased at the conference/trade show as well as breaking news as it happens. Sent to over 9,512*** subscribers, this show eNewsletter offers a variety of advertising options (space is limited). See the Editorial Calendar for more information on Show Packages and event-specific advertising opportunities. Offered in 2021 for: RadTech, ACS and CTT.
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SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. PCI offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
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CLASSIFIEDS
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
CATEGORIES INCLUDE:
- Auctions
- Business Opportunities
- Consulting and Testing
- Custom Manufacturing
- Equipment
- Positions Available
- Positions Wanted
- Products and Services
- Recruitment Services
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DRIVE
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
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SOURCES REFERENCED
- * PCI December 2020 BPA Brand Report
- ** 2019 Reader Preference Profile Study
- *** Media Owner’s Data: Q4 Oct-Dec Averages
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