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Lead Generation
eBOOKS
Sponsor a unique collection of PCI articles designed as a downloadable digital eBook! Topic-specific eBooks are hosted on PCImag.com and deployed to PCI's audience through a custom co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way we handle all publishing details – from production and hosting to marketing and gathering leads.
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CUSTOM eNEWS
Co-branded with PCI to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
- White papers
- Case studies
- Testimonial, interview, Q&A videos
- On-the-job tips
- Archived webinars or podcasts
- Industry reports or facts & figures
Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
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eBLASTS
Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Paint and coatings professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of PCI, your email to them will enjoy a higher open rate and thereby a greater number of leads!
| eBLAST TYPE | EXCLUSIVE | MULTI-SPONSOR |
| Auction eBlast | Promote your company’s upcoming auction. | x | - |
| Event/Webinar Spotlight eBlast | Showcase your event or webinar. | x | - |
| Focus On eBlast | Showcase articles on one specific industry topic. | x | x |
| Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. | - | x |
| Must See eBlast | Showcase a product and/or service. | x | x |
| Must-Visit eBlast | Promote your tradeshow presence. | x | x |
| Post-Show eBlast | Promote your tradeshow highlights after the show. | x | x |
| Sneak Peek eBlast | Sponsors an upcoming article. | x | x |
| Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. | x | - |
| Sponsored eBook eBlast | Promote your eBook. | x | x |
| Video Booth Tour eBlast | Showcase videos from your tradeshow booth. | x | x |
| Video Spotlight eBlast | Showcase your videos. | x | x |
| White Paper eBlast | Promote your relevant white paper or case study. | x | x |
*NEW* Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of paint and coatings professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
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WEBINARS & ONLINE EVENTS
A PCI webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 948 average registrant leads.*
Editorial Webinar Sponsorship
Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through PCI's Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.
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ENHANCE YOUR CAMPAIGN WITH ADVANCED MARKETING SOLUTIONS
Take your marketing efforts to the next level by upgrading the products outlined above* with our Advanced Marketing Solutions. These capabilities allow you to target specific users and deploy precise creative and tailored messaging directed at your target market. Leverage our technology to directly impact your bottom line by providing you with engaged, sales qualified leads.
Account-Based Marketing
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!**
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Advanced Targeting
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
- Articles Read
- Browser Used
- Webinars Viewed
- Emails Clicked
- Topics of Interest
- Website Topics
- White Paper Downloads
- Events Attended
- And many others!
CASE STUDY EXAMPLE:
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Lead Nurturing
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
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DRIP
Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.
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COST PER LEAD
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
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SOURCES REFERENCED
Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks
- * PCI June 2020 BPA Brand Report
- ** FLIPMYFUNNEL
MORE MARKETING SOLUTIONS
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