PPG Announces New Brand to Serve Independent Dealers and Paint Professionals
PITTSBURGH – In an ongoing effort to better serve its customer base of independent retailers, PPG Architectural Coatings, a business of PPG Industries, has launched the all-new PPG PITTSBURGH PAINTS® brand, combining the PPG Pittsburgh Paints brand and DEVOE® Paint. The new PPG Pittsburgh Paints brand will be available exclusively to U.S.-based independent retailers and represents a history in quality, durability and performance to contractors, professional painters and homeowners.
“Uniting the strong equities of the PPG Pittsburgh Paints brand and Devoe Paint into this completely redesigned brand offers a powerful option to dealers who want to support a brand that will be exclusive to the dealer market,” said Dori Marks, Senior Marketing Manager, PPG Architectural Coatings. “This launch demonstrates our commitment to the independent dealer network, which PPG has supported for more than 100 years, by offering a new level of exclusivity they can offer to the paint professionals and homeowners they serve.”