Benjamin Moore Launches ‘Paint Like No Other’ Marketing Campaign
MONTVALE, NJ — Benjamin Moore has kicked off what the company characterizes as the most robust and ambitious advertising campaign in its history. Under the new tagline "Paint like no other," the campaign is rolling out in two phases: the first series emphasizes product innovations and is followed by a second wave focused on the company's retailer expertise.
In the first phase of the campaign entitled, "Feats of Can," Benjamin Moore features coatings that correspond to different product lines of its portfolio. Television spots illustrate unique attributes of each coating including Regal Select®, Natura®, Aura® Exterior and Regal® Select Exterior REVIVE™.