"Some customers may not have a complete understanding of Lubrizol's extensive water-based performance textile coating capabilities," said Matt Dudas, Lubrizol Global Market Segment Manager. "On the surface, we can often make the problem solving that we do for customers look easy. But behind the scenes, each project can be quite involved. We wanted the industry see how our sales team, formulation chemists, polymer synthesis chemists and testing technicians all work together to develop solutions that help make products more valuable to consumers."