Home Improvement Professionals Display Propensity to Purchase Products Online
A new study from The Farnsworth Group found that most architects, builders, remodelers and specialty trade professionals are purchasing home improvement products online, emphasizing the importance of strong e-commerce websites and online marketing for manufacturers and retailers.
“For some home improvement professionals, the manufacturer or retailer’s website is the storefront they see most often,” said Kent Panther, Vice President of Strategic Planning at Wray Ward. “A robust website with clear navigation, helpful content and a seamless e-commerce or dealer finder component is critical in order for manufacturers and retailers to continue capturing this important audience.”