“Color possesses me. I don’t have to pursue it. It will possess me always, I know it.” Many will associate and sympathise with the position of the Swiss Expressionist artist Paul Klee. For many years, designers, artists, scientists and psycho-analysts have debated the impact color has on our lives. Despite a lack of empirical evidence, it is clear that colors have the power to create a lasting impact on mind, body and emotions. They can make us feel happy or sad. They can make us hungry. They can make us relax. They can affect our energy levels.
And because color stirs up human emotions, it allows us an opinion; we all know which colors we like and don’t like, and most of us have a favourite one. (For me, it is hot, burnt orange: such a strong, lively and high-impact color that really has something to say about the world.)