A company’s brand is its image, and accurately reproducing each color is crucial to brand integrity. But as color moves through the supply chain, among machines, printers and sites, a color can quickly shift away from its original intent.
Spectrophotometers allow brand owners to measure and specify color using a universal language — spectral values — and to share that information with their suppliers. Suppliers use spectrophotometers to monitor color accuracy during manufacturing to ensure that it remains exact.