Modern coatings continue to meet the basic aesthetic requirements and increased resistance to external influences demanded by the customer. However, as reserves of fossil fuels decline, the coatings industry must look to the future -despite today’s competitive oil prices -and aim to avoid raw material shortages.
The coatings industry as a whole has been through difficult economic times in recent years due to higher raw material prices, limited supplies and a decrease in consumer spending. To stay competitive, investments are being made in innovation and new technologies. Being responsive to increasing environmental pressures and regulation is also crucial.