CLINTON TOWNSHIP, MI – Axalta Coating Systems has released its “Global Automotive 2015 Color Popularity Report,” which shows that white continues to increase in popularity and holds onto the top position worldwide. Since overtaking silver in 2011, white has continued to gain in popularity on all vehicle types.
“Since 1953, Axalta’s color popularity data has been an important tool in partnering with vehicle manufacturers to forecast the designs and color preference that will engage customers in the years to come,” said Nancy Lockhart, Axalta Color Marketing Manager. “For the fifth consecutive year, white is the world’s most popular color. However, we did see some pockets of color when we looked across regions. For instance, red jumped eight percentage points over 2014 in South America, mid-shade blues are significant in Europe, and bright blues gained popularity in North America.”