BASF Boosts R&D in Asia-Pacific for Automotive Coatings
SOUTHFIELD, MI - BASF is stepping up its regional research and development (R&D) activities for automotive coatings at the BASF Innovation Campus Asia-Pacific in Shanghai. At the new state-of-the-art coatings and coating resins laboratories, the company’s R&D team innovates to address regional automotive customers’ growing demands for high-performance, quality and flexible coatings solutions with a lower environmental impact.
“We anticipated the significant market shift of the automotive industry, as well as the shift of R&D capacities of our customers to Asia,” said Peter Fischer, BASF Senior Vice President, Coatings Solutions, Asia-Pacific. “One key enabler for future success is the globalization of our R&D landscape and to establish an organization to meet future market needs. We plan to increase our R&D personnel in Asia Pacific, mostly in China.”