Red is a look-at-me color, whether it’s on a pair of shoes or plastic food packaging. A stimulant to the taste buds, the brain and the emotions, it’s a top choice for advertising, logos and brand identities worldwide. It speaks to us of power and courage, excitement and sensuality. On a label or package, it can stop shoppers in their tracks. The darker the red, the more luxurious the product within, or at least so our brains believe.
A closer look at red reveals a long and vivid history – and perhaps some interesting facts that may bug you.