BCF Launches PaintCare Website and Digital Campaign
LONDON - As part of its PaintCare program, the British Coatings Federation (BCF) has launched a new website and digital campaign that aim to help people in the UK make better use of their leftover paint. On average, each household in the UK has six cans of unwanted paint in their shed or garage, which when disposed, 98% of it ends up landfilled or incinerated. The website, www.paintcare.org.uk, centers on three main messages to help get the public involved: buy right, use it up, and recycle the rest.
PaintCare estimates that 30% of people have leftover paint because they bought too much. To help reduce the amount of leftover paint generated in the UK, the new website encourages visitors to “buy right” and includes links to paint company calculators to help consumers calculate how much paint they need before they buy. To promote the “buy right” message, BCF has launched a digital campaign promoting advice to consumers. The campaign features two videos that can be viewed at www.paintcare.org.uk/buy-right or from the BCF’s YouTube channel.