Axalta Announces its Automotive Color of the Year 2017
PHILADELPHIA - Axalta Coating Systems announced its Automotive Color of the Year 2017 – Gallant Gray. The color is enhanced by blue and silver flakes that produce a unique sparkle effect and dark undertones that enrich the finish. A year-long Color of the Year celebration will begin with a variety of events during the 2017 North American International Auto Show (NAIAS) Preview Days in Detroit including a video reveal at the EyesOn Design awards program on January 10, 2017. The color will also be prominently featured at the Axalta-sponsored Charity Preview on January 13, 2017, which raises funds to support services for children.
Daily inspirations, coupled with extensive research, helped Axalta color designers and product experts select Gallant Gray as the Automotive Color of the Year. A high percentage of the market is interested in a neutral palette and adding slight hints of hues can add life to these colors. Gallant Gray is designed to look spectacular on any size vehicle. The complex color is dark in value with various sparkling flakes that add depth and color.