PPG announced the launch of a new virtual room painter tool that enables anyone searching for the perfect color to try paint colors and palettes without visiting a paint store or lifting a brush. Powered by proprietary technology and created by PPG’s award-winning developers, the tool provides a realistic color preview and is now available for popular PPG brands including the GLIDDEN®, OLYMPIC®, PPG PAINTS™ and PITTSBURGH PAINTS & STAINS® lines.
“There are a number of digital paint color tools available now, but none offers quite the ease of use and realistic color accuracy of the new PPG virtual room painter,” said Scott Holman, PPG Senior Information Technology (IT) Manager. “PPG was among the first companies to launch a virtual room painter tool, and now we are thrilled to roll out a next-generation version that is easier to use and offers even better color application to help consumers find inspiration and accomplish their upcoming painting projects.”