Birla Carbon Presents the Social Value of Carbon Black
ATLANTA/MUMBAI, India - Birla Carbon, one of the world's largest manufacturers and suppliers of carbon black and a flagship business of the Aditya Birla Group, recently started a campaign, Social Value of Carbon Black, with the aim to educate end-consumers on the significance of carbon black. The campaign has been launched through a video and a digital booklet in 24 languages that underlines carbon black’s role in everyday life of an individual.
Carbon black is virtually pure, elemental carbon in the form of colloidal particles, which are microscopic and arranged in a grape-like form. Its physical appearance is that of a black, finely divided pellet or powder – individual particles of carbon black are invisible to the human eye. Carbon black should not be confused with black carbon, more commonly known as soot.