X-Rite Inc. and its subsidiary Pantone LLC announced the launch of MetaVue™, a non-contact imaging spectrophotometer for retail paint matching. MetaVue provides paint associates the ability to easily respond to a range of different types of customer samples and accurately measure them, building confidence behind the paint counter and increasing customer loyalty.
“Today’s paint departments are asked to measure and match all sorts of small or odd-shaped samples, which requires color matching devices to be more versatile than ever before,” said Chris Winczewski, Vice President, Strategy and Product Planning, X-Rite. “MetaVue’s live video preview ensures a more accurate measurement of large, small, curved or textured samples for precise paint formulation the first time. It also helps engage customers in the color matching process so that they can feel confident in their paint purchase.”