SONGWON Industrial Co. Ltd., a company that has historically produced polymer stabilizers, unveiled in 2016 a new image as a global specialty chemicals company and entered into new markets, including coatings. PCI recently spoke with Rosanna Telesca, Leader of the Market Center Coatings, SONGWON Industrial Group.
PCI: What fueled the company’s move into specialty chemicals after primarily being involved in the polymer industry? Telesca: After becoming a global leader in additives and products for the polymer industry, SONGWON was looking at other markets where the company could expand and reproduce the success story of the last 50 years. It was more or less a one-year process of internal discussion and strategy design that brought us to the conclusion to enter into markets like coatings and electronics to expand our customer base, and boost sustainable and profitable growth. This ultimately meant analyzing those markets in detail, mapping out and determining SONGWON internal capabilities related to innovation and R&D, addressing portfolio management and supply chain, and designing new product offerings made of specialty chemical products. Ultimately, the goal is to become the partner of choice for tailor-made solutions, formulations and specialty products – all driven by application and technology know-how.