SOUTHFIELD, MI – BASF Refinish Automotive Coatings has launched a new, completely mobile-friendly website with updated images and content, and unique tools, including an asset cart and an advanced product catalog.
“Every word, every image and every tool on the Refinish site was created with the customer in mind,” said Tina Nelles, BASF Marketing Services Manager. “Our goal was to create a journey for our customers – how BASF provides more than paint and, most importantly, the benefits we offer to our customers.”