ORANGE CITY, IA — Diamond Vogel, a manufacturer of paint and coatings based in Orange City, Iowa, revealed a transformation of its brand identity. The new brand identity includes a modernized and simplified update to the company’s iconic windmill logo and a new look and feel to its branded communications and signage. Also, many of the separately branded business units will begin to use the Diamond Vogel brand.
The ability for customers to understand the different types of coating solutions available from Diamond Vogel is fundamental to this change. The new brand identity provides a modern, elegant look that can be used in traditional and digital applications.