Klaas Kruithof to Deliver Keynote Address at CoatingsTech Conference
WASHINGTON — The American Coatings Association (ACA) announced that Dr. Klaas Kruithof, Chief Technology Officer (CTO) of AkzoNobel Paints & Coatings, will deliver the keynote address at its CoatingsTech Conference, held April 8-10, 2019, at the Westin Cleveland Downtown in Cleveland, Ohio. The conference provides a forum for sharing the most innovative technologies and applications shaping the industry, as well as regulatory trends through a series of focused technical sessions, short courses and presentations. The 2019 conference will embrace the theme, “Making Sustainability Ideas Happen: Coatings For the Future.”
In his address, titled “Coatings 2.0: Changing the Palette of the Blue Planet,” Kruithof will highlight several new developments in coatings technology that help industry tackle today’s environmental concerns. These concerns include air pollution, waste and water scarcity, as well as the presence of substances of concern in some paint and coatings formulations that can limit the scope for recycling. According to Kruithof, these challenges offer unique opportunities for innovation and help develop industry business, for example, by incorporating recycled and/or biobased materials in products.