Automotive Color Popularity Report Shows White's Continued Global Preference
CLINTON TOWNSHIP, MI — Axalta released its 66th annual Global Automotive Color Popularity Report, which shows white as the global leader in consumer vehicle color choice in 2018. At an astounding 38%, white held its top spot with a significant gap ahead of second-place black (18%) and a third-place tie between silver and gray (12%).
Regionally, black and gray saw significant increases in notable areas. Black jumped in China (5%), Asia (3%), South Korea and Africa (both 2%). Gray gained ground in Africa (3%) and Europe (2%).