CLEVELAND – Specialty chemical distributor Palmer Holland has realigned its sales team, forming a market-specialized sales force.
Up to this point, Palmer Holland organized its sales team by regions designated purely upon geographic location. Moving forward, the realignment structures the sales team based on the following market verticals: Agriculture, CASE, Health & Nutrition, Lubricants, and Plastics. Customer feedback uncovered during a 2018 Voice of the Customer (VOC) engagement project guided the reorganization.