BERLIN – Beckers Group has launched this year’s global trend collection for consumer goods and lifestyle appliances. The portfolio ‒ called The Turning Point? ‒ offers consumer brand companies an opportunity to explore Beckers’ latest colors, innovative technologies and special tactile effects. The samples are presented in three main themes – Change Perception, Protect Privacy and Next Phase – and target trends for 2020 and 2021. The Beckers’ design team is currently on a roadshow presenting the trends to customers.
Linda Snis, Global Design Manager at Beckers Sweden, explained the background for the trend collection, “Electronic devices are often used to make a statement, and design is vital in this regard. In our trend collection, we play with contrasts: we connect different elements to deliver visionary design trends.”