MUENSTER, Germany — BASF’s Coatings division has received the highest distinction at Jaguar Land Rover’s (JLR) Global Purchasing Excellence Award event. During the ceremony held in Broadway, Worcestershire, U.K., BASF was presented with the Customer First Recognition Award, which honors the company’s outstanding customer focus.
The Customer First Awards pay tribute to the companies that best demonstrate JLR’s Customer First principles, which are crucial to their successful future. Those principles are: personalized, transparent, easy to do business with, dependable, and make one feel special. Awarded companies seek to ensure that the customers – both internal and external – always come first.