Automotive Coatings Expected to Witness High Demand in Asia-Pacific Region
Automotive coatings have two major purposes – to protect the metal body from harsh environmental conditions and to improve the appearance quality. The appearance of the coating affects the perception of the consumer towards the product. The color and texture of the vehicle is highly considered during its purchase.
A flourishing automotive sector, rising automotive production across the globe, and continuous development for high-quality coatings that are able to resist high temperatures and harsh environmental conditions are some factors providing a growth prospective to the automotive coatings market. In addition, rising environmental regulations pertaining to VOC (volatile organic compounds) emissions, coupled with growing demand for coating materials that are eco-friendly are expected support the growth.