SANTA ANA, CA – Behr Paint announced that for the first time in a generation, a reimagined paint can will hit shelves to make the painting process simpler and cleaner than ever before — no paint key or tools required to open the container. In addition, Behr's new, 100% recyclable design features a first-of-its-kind Simple Pour plastic lid that eliminates mess and rust and keeps paint fresher longer.
"The current gallon paint can was long overdue for innovation," said Jodi Allen, Chief Marketing Officer at Behr. "We've spent years experimenting to perfect this new design, making sure this revolutionary new can is both environmentally responsible and effective in alleviating common pain points in the painting process. This new design will ensure do-it-yourselfers and pros alike can easily use and preserve Behr's high-quality products."