MONTVALE, NJ – Benjamin Moore revealed First Light 2102-70 – a soft, rosy hue blooming with potential – as its Color of the Year 2020. With a new decade on the horizon, the industry leader took a fresh approach to mark this milestone. The color selections indicates an approach that both embraces and transcends color to re-examine the concept of the home as we know it, while exploring how it will continue to evolve over the next 10 years. With celebrations in both New York City and Toronto, this much-anticipated moment drew leading interior designers, architects, painting contractors, media and influencers to experience the unveiling.
“We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore Director of Color Marketing and Development. "First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”