Axalta Releases Automotive Color Popularity Report
GLEN MILLS, PA — Axalta released its 67th annual Global Automotive Color Popularity Report, which reveals the top three automotive colors as: white (38%), black (19%) and gray (13%). White has been the top automotive color worldwide since 2011.
This year, silver dropped out of the top three colors in the world, and 10% popularity represents the lowest level that color has had in more than a decade. The survey also showed that gray is gaining popularity in all regions of the world. Still, these top four colors – white, black, gray and silver – continue to dominate the automobile population, representing 80% of market share globally.