In October of last year, Montaha Hidefi, VP of Color Forecasting at the Color Marketing Group® (CMG), Color Landing Studio, gave the keynote address at the Powder Coating Summit. She discussed color, and whether the powder coatings industry is riding or orbiting the trends. Hidefi noted that color trends are the manifestation of society development, our identities, how we interact with each other, and how we deal with innovation and technology. They measure the pulse of our social and generational evolution. Macro, consumer and industry trends are constantly converging, overlapping and impacting each other – and influencing and driving color forecasting.
I was interested in learning more about CMG, the industries it serves, how it forecasts color trends, and what the color predictions are for the coming years. Hidefi was happy to answer my questions.