J.D. Power Finds Consumers Jump-Starting Painting Projects During COVID-19 Shutdown
TROY, MI — As U.S. residents continue to shelter in place as a result of the COVID-19 pandemic, many have started a home improvement project. Along with the just-released J.D. Power 2020 Paint Satisfaction StudySM, results of a J.D. Power pulse survey finds that over one-third (35%) of people are in the process or are planning to do a home improvement project over the next three months. This includes a 40% increase specifically due to the unexpected additional time at home. With people being restricted to their home, painting has become the top home improvement project planned with 44% indicating they have painted recently or will be during the next three months.
“Having a pulse survey complementing the Paint Satisfaction Study brings additional insights, which have enabled us to bring greater context to the voice of the customer and assist manufacturers and retailers during this difficult time,” said Christina Cooley, Director of the @home practice at J.D. Power. “Home improvement do-it-yourselfers are increasingly looking to websites to help them find the best paint products to deliver on their vision, then looking to retailers for guidance to ensure success.”