Birla Carbon Releases Eighth Sustainability Report
MUMBAI, India/MARIETTA, Georgia – Carbon black supplier Birla Carbon released its eighth annual sustainability report, titled “Bending Towards Circularity.” The 2020 report focuses on Birla Carbon’s journey in the company’s goal of becoming circular in its business model. The Circulytics tool, used for the report, is developed by the Ellen MacArthur Foundation, where circularity is measured on three guiding principles: design out waste and pollution, keeping products and materials in use, and regenerating natural systems.
Dr. Santrupt B. Misra, Chief Executive Officer, Birla Carbon, Director, Chemicals and Director, Group Human Resources, Aditya Birla Group, said, “The year 2020 has been full of unparalleled surprises for the world. The true test of survival has been the ability to respond to ever evolving external dynamics. At Birla Carbon, we believe that ‘Tough times don’t last, smart and tough companies do.’ And this is precisely the spirit that is reflected in our sustainability report.”