Colors & Effects Unveils New Features to Online Service Platform
LUDWIGSHAFEN, Germany – Colors & Effects® announced improvements to the customer experience for its Online Service Platform by offering three new user-friendly functionalities in the Products area of the site: Product Comparison, MySheets and Sample Request. By registering for a personal account, users get additional benefits to make the most of their online experience.
The Product Comparison feature allows users to evaluate multiple products side-by-side to help them find the pigments that best suit their business needs. Users can compare between two and four products within the same industry and assess pigments based on key attributes, including product group, pigment effect and application. Users with a personal account can save their comparisons to the user dashboard for easy reference.