Sherwin-Williams Releases Industrial Color Trend Forecast
MINNEAPOLIS – The General Industrial Coatings division of Sherwin-Williams, through its DesignHouse, has published its second Color Trend Forecast. The forecast includes 21 colors, organized into three color collections that center around personas – Adapter, Alchemist and Advocate. Each persona and its corresponding color palette reflect an identity from the viewpoints of “me, we, us.”
“By personifying the color collections, our customers can draw parallels between their products and the global, cultural and societal trends that may impact them,” said Kiki Redhead, Global CMF & Trend Manager at Sherwin-Williams DesignHouse. “This year’s forecast looks at the concept of ownership at three levels of identity, which allows readers to observe a shifting focus from individual introspection to collective contemplation.”