BASF Is Preferred Partner for BMW Authorized Dealers
MUENSTER, Germany — BASF announced that for the next two years the company will be a preferred partner for the sales of paint related products (PRP) to the BMW global refinish network, with RODIM® recommended to BMW authorized dealers and body shop networks in 44 countries.
BASF’s premium refinish brands Glasurit® and R-M® are existing preferred partners for the supply of paint solutions. With the addition of PRP products, including RODIM, BASF strengthens its total offer in line with BMW’s growth strategy. The latest agreement includes PRP products to BMW authorized dealers and body shop networks around the world.