AMSTERDAM — Forging an even stronger connection with startups in a key market, AkzoNobel will launch its next regional startup challenge in China in March 2021. The challenge joins a series of programs for startups, academia, research institutes and suppliers to collaborate and test, launch, and scale new solutions together with AkzoNobel.
“The difference between a good future and a great future for the paints and coatings industry lies in innovation and collaboration,” said Thierry Vanlancker, AkzoNobel’s CEO. “That’s what Paint the Future is all about. This collaborative innovation ecosystem helps us find and accelerate disruptive, creative ideas that will help take our products – and our future – to the next level.”