Axalta Unveils Global Automotive Color Popularity Report
PHILADELPHIA — Paint and coatings manufacturer Axalta released its 68th annual Global Automotive Color Popularity Report. The report reveals that the most common automotive colors on the road today are white (38%), black (19%) and gray (15%). Gray increased by two percentage points worldwide and is at a 10-year high.
Holding steady at 38% of the total global market for the last three years, white is the most frequently purchased automotive color globally for 10 consecutive years. Silver continues to decline in all regions and its popularity is now in the single digits at 9%. Black holds steady year-over-year and remains a favorite in luxury vehicles.