AMSTERDAM — Nouryon announced the company has chosen to rename its wholly owned Industrial Chemicals business to Nobian. The branding change will allow Nobian to develop its integrated European value chain for essential base chemicals under its own name and brand while Nouryon will continue to focus on growing its position in global specialty chemicals.
“In the past two years, we have established a new organizational structure that allows our Businesses, Operations and Functions to focus on what they do best. We also launched a new strategy that aims to exceed our customers’ expectations, outgrow the competition and increase the share of specialties in our portfolio,” said Charlie Shaver, Nouryon’s Chairman and CEO. “This next step in our journey will allow Nouryon and our wholly owned subsidiary Nobian to pursue even more focused growth strategies under separate brands.”