PHILADELPHIA — Paint and coatings manufacturer Axalta is adding two new products to its high-performance Imron® Elite coating solutions line in North America: Imron Elite ColorPLUS and Imron Elite Direct-to-Plastic basecoat. Both products are designed to deliver premium quality and superior durability for today's commercial transportation vehicles.
Axalta's Imron Elite ColorPLUS is a coating system designed specifically for the new and complicated paint schemes of recreational vehicles. Designed to produce a superior, long-lasting, glossy finish that meets recreational vehicles' color and processing requirements, Imron Elite ColorPLUS stands out in terms of product consumption and paint shop productivity. Case study data provided by Axalta shows the product consumption of ColorPLUS to be 25-30% less than competitive products. Full system application times with ColorPLUS coupled with oven cure time resulted in a 30-plus percent improvement in cycle time. Axalta also reports that it leverages two companion clearcoats, 8460S and 8463S, which are designed to deliver outstanding system appearance and durability.