Blagden Specialty Chemicals Invests in CRM Platform
WESTERHAM, UK — Blagden Specialty Chemicals Ltd. has chosen Creatio as its new customer relationship management (CRM) platform to streamline its service and further develop customer relationships. The new CRM system will underpin interactions with customers and potential customers to accelerate sales and service processes. The move is the next stage in Blagden’s implementation of digital systems enabling the company to respond quickly to the ever-increasing usage of e-commerce and on-line services.
Blagden Chief Executive and Managing Director, Graham Turton, said, “Strong relationships with our customers are the cornerstone of Blagden’s success. The ability to align sales, marketing and service while sharing information across all areas of the business enables us to stay at the very forefront of excellent customer service. Furthermore, by delivering greater insights into market trends and customer needs, we can ensure our business responds quickly and flexibly to changing demands. The CRM system provides the ideal vehicle to support this.”