PPG Launches Styling Program for Automotive Color Modeling
PITTSBURGH – PPG announced the introduction of a digital styling program that enables automotive designers to execute exceptionally realistic three-dimensional modeling of automotive colors and effects on virtual car designs and surfaces. Exclusive to the program is the PPG proprietary “speed shape” that incorporates all the complex shapes, edges, curves and flat surfaces that would comprise any type of automobile. Developed by PPG, the digital vehicle model is designed to depict the interaction of color, geometry and light to create authentic renderings of a vehicle’s surfaces, including its wheels and interior components.
In addition to speed shape, the digital styling program will offer automotive original equipment manufacturers (OEMs) complete access to PPG’s expansive library of digital color files. It is also fully compatible with industry-standard color-rendering software, enabling OEM design teams to collaborate with PPG directly, remotely and in real time on the color design process.