BASF Becomes Global Supplier for Leading OEM Brand Fit4Paint
MUENSTER, Germany — BASF has become the exclusive global supplier to Fit4Paint, BMW's private-label paint-related products (PRP) offering. Fit4Paint is an optimized portfolio of protection, cleaning, sanding, masking, mixing and painting, and polishing accessories put together by paint experts that can easily meet the specific needs of BMW painters and is aligned with BMW’s ColorSystem paint portfolio.
This agreement, which runs for two years, is exclusive to BMW authorized dealers and body shops in 18 countries (Germany, Austria, Spain, Portugal, France, Belgium, Luxembourg, Netherlands, Poland, Czech Republic, Romania, Hungary, Russia, South Africa, Japan, Korea, Slovakia and Slovenia), offering ordering, consultation and service for paint and paint-related products from a single source provided by experts from BASF Coatings. This ensures optimum integration into the existing BMW ColorSystem service and training concept, and access to a comprehensive, customizable product portfolio. BASF became the exclusive coatings partner for BMW’s ColorSystem refinish system in EMEA early last year until 2022 with option to extend for another two years.