MUTTENZ, Switzerland – Clariant has released its new Automotive Styling Shades 2025 Trendbook, including a first-time interactive digital version. The much-anticipated Trendbook, published every two years, highlights how globalization has made color preference more uniform worldwide than it was 20 years ago, with white still the most preferred shade in 2020 rounding off 10 years of uninterrupted dominance. Yet, people around the globe are looking for joy, beauty and cultural sharing after the impacts of the pandemic, and color is back in the air.
“The 2025 edition is focused on ‘color meets culture,’ exploring the inspiration and emotion that color brings to our lives and forecasting brilliant shades and metallic effects in a diverse range of color families,” said Bernhard Stengel-Rutkowski, Technical Manager Automotive Coatings at Clariant. These include Daily Relaunch — with mood-lifting hues for the office commute, Value-based Culture — gentle colors for a peaceful and sustainable co-existence on the planet, The Fast and the Curious — shades that shout open-mindedness and self-confidence, and Rainbow Bridge — bold colors that blaze a trail and refuse to follow the rules.