MUMBAI, India/MARIETTA, GA – Birla Carbon, a global carbon black leader, recently introduced a first-of-its-kind sustainable carbonaceous material with the launch of the Continua brand. The company reports that this represents a groundbreaking step forward in the availability and know-how of sustainable solutions in the carbon black industry.
Sustainability at scale is one of the key differentiators of Continua. Continua products, by their circular nature, will enable large and quantifiable carbon footprint reductions, paving the way for more sustainable industry value chains. Birla Carbon reports that over the next five years, 73,000 tonnes of Continua will be available annually for use in a wide range of applications including tires, mechanical rubber goods, plastics and more.