In a digital world, with new consumer demands and a focus on sustainability, change is afoot. We’ve already seen fashion, banking and many other industries grapple with digitization and data sharing. With all this happening around them, how are companies in the coatings industry managing, and what’s the outlook for the future?
Merit van der Lee of RheoCube, and Dr. Ulf Stalmach of ORONTEC GmbH & Co. KG took some time to think about these questions. They looked at the industry’s modus operandi, the impact of digital, and the potential for data sharing along the value chain. Their findings offer some interesting insights on the current state of play and what’s going to count in the future.