Cabot Unveils New Labels for Premium Wood-Care Products
CLEVELAND — Consumers can now find Cabot® premium wood-care products with bold new labels that command attention and are easy to read on the store shelf. The Cabot brand’s label design changes will better serve do-it-yourselfers (DIYers) and service professionals when buying and identifying top-quality stains, protective finishes and surface preparation solutions for any wood project.
The new labels feature a wood swatch in the background that communicates color and opacity differences to the consumer while creating a strong connection to the Cabot brand. Product details and benefits are strategically placed for optimal readability, with the Cabot Lifetime Guarantee added to the middle of the label for certain products. All new labels also maintain Cabot brand’s signature yellow color banding.